To launch Camila Cabello’s C,XOXO era, the campaign began with an intimate yacht experience in Miami. Superfans, influencers, tastemakers, and press were invited aboard a private yacht for an early first listen of the unreleased album, surrounded by immersive Camila visuals, branded photo moments, exclusive merchandise, and giveaways. The night sparked organic social buzz and set the tone for the album’s world.

That momentum carried into the transformation of a local 7 Eleven gas station into an exclusive C,XOXO shoppable bodega open to fans and the public. Inspired by the dusk blue tones of the album artwork, the space featured moody lighting, branded decor, custom merch, free Slurpees, a self designed zine, and photo moments that drew a line down the block. Camila made a surprise appearance inside the store, turning an everyday stop into a memorable fan moment.