A secret album launch show celebrating the release of Hackney Diamonds by The Rolling Stones, created as an intimate, once-in-a-lifetime experience for the band’s closest friends, collaborators, and tastemakers. Designed to honor the legacy of the world’s most legendary rock band while introducing their first studio album in nearly two decades, the evening balanced exclusivity with raw, high-energy performance.

Hosted as a private album launch party, the event treated 500 guests to a surprise live set featuring brand-new material alongside iconic classics. Lady Gaga joined the band onstage for a special performance of “Sweet Sounds of Heaven,” electrifying a room filled with A-list attendees including Daniel Craig, Chris Rock, Jimmy Fallon, Trevor Noah, Christie Brinkley, and Mary-Kate Olsen.

Staged in partnership with UMG and AEG, the one-night-only experience reimagined the album’s spirit through immersive staging, cinematic lighting, and a stripped-back, early-days club atmosphere that echoed the band’s roots. The event generated more than 40 press hits, delivering a global cultural moment that celebrated both the enduring power of the Rolling Stones and the arrival of a new era.