We brought Mufasa to life through a dynamic two-venue experience within The Roxy Hotel, creating an immersive evening that blended cinematic storytelling with cultural programming. A curated group of 114 influencers, creators, and tastemakers gathered in New York City for an exclusive advanced screening at the iconic Roxy Theater. The intimate, invite-only experience sparked significant digital conversation, generating 169 social posts and more than 34 million social impressions.

The evening began with a Q&A featuring select cast members at The Django, The Roxy Hotel’s cellar jazz club, before guests transitioned to the theater for the screening. Bespoke décor, curated refreshments, musical programming, and custom photo moments transformed both venues and carried the world of Mufasa throughout the night; resulting in a high-impact, multi-sensory experience that resonated both in person and across social platforms.