Doodles premiered its first-ever original film, Dullsville and the Doodleverse, with a landmark debut at the Toronto International Film Festival. After months of anticipation, the animated feature launched to a packed audience of celebrity guests, superfans, and industry tastemakers—marking a defining cultural moment for the brand.

The evening began with a star-studded red carpet featuring Pharrell, Coi Leray, and Trippie Redd, all of whom contributed to the film’s original soundtrack. Inside, guests were immersed in a fully in-world after-party experience complete with a live DJ set by DJ Spider and a boutique-style merch store offering exclusive, limited-edition items. Every detail was custom designed to reflect the film’s universe, signaling a bold new era for the Doodles brand.

The premiere generated massive cultural impact, reaching over 176M total press impressions across 15 press articles, alongside 56M social impressions from 84 social posts. The event welcomed 937 guests and drove $23K+ in on-site merchandise sales in just one night—underscoring the power of immersive storytelling paired with experiential design.