Nike After Dark Tour 2025
Client: Nike
Agency: Kindred
PROJECT OVERVIEW:
January 23, 2025January 27, 2025
February 11, 2025
February 12, 2025
Full production was led for a multi-city experiential tour in partnership with Nike, created to celebrate and empower women through movement, music, and community. A custom-designed double-decker bus traveled across four major stops — UCLA, USC, UT Austin, and Miami — transforming each location into a high-energy nighttime running experience.
Local run crews activated each city, setting the pace alongside Nike trainers and pacers who led warm-ups before guiding participants on an unforgettable 5K run under the stars. Each stop concluded with high-energy DJ performances, exclusive tour merchandise, and Vomero 18 giveaways, creating a dynamic fusion of fitness, culture, and celebration.
The tour delivered a cohesive, elevated brand experience while fostering connection and momentum across diverse running communities nationwide.