Nike After Dark Tour 2025

Client: Nike

Agency: Kindred

PROJECT OVERVIEW:

January 23, 2025

January 27, 2025

February 11, 2025

February 12, 2025

Full production was led for a multi-city experiential tour in partnership with Nike, created to celebrate and empower women through movement, music, and community. A custom-designed double-decker bus traveled across four major stops — UCLA, USC, UT Austin, and Miami — transforming each location into a high-energy nighttime running experience.

Local run crews activated each city, setting the pace alongside Nike trainers and pacers who led warm-ups before guiding participants on an unforgettable 5K run under the stars. Each stop concluded with high-energy DJ performances, exclusive tour merchandise, and Vomero 18 giveaways, creating a dynamic fusion of fitness, culture, and celebration.

The tour delivered a cohesive, elevated brand experience while fostering connection and momentum across diverse running communities nationwide.

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