Blink Twice at Splash House
Client: MGM
Agency: IHEARTCOMIX
PROJECT OVERVIEW:
August 10, 2024 - August 11, 2024August 17, 2024 - August 18, 2024
Blink Twice took over Splash House with a customized Good Time Lounge designed to build buzz ahead of release weekend and drive theater ticket sales. Tapping into one of summer’s most talked about pool parties, the brand captured festival goers at peak energy to spark intrigue and awareness for the film.
The Palmetto at The Saguaro was transformed into an immersive spa inspired escape featuring complimentary services, branded giveaways, and colorful backdrops for content creation. By weaving the phrase Are you having a good time into the experience, the activation left a lasting impression on more than 1,500 attendees and fueled excitement to see the film.