A mobile, fan-forward tour bus experience created to complement Olivia Rodrigo’s sold-out GUTS arena tour. Designed as an immersive extension of the artist’s world, the bus reimagined a school bus through the lens of 90s teenage bedroom nostalgia and a backstage-inspired aesthetic.

The experience featured interactive moments, discoverable easter eggs, and highly shareable installations, encouraging deep fan engagement and social amplification. Brand partnerships were seamlessly integrated through exclusive giveaways and special offerings, driving both participation and commerce throughout the tour.

Traveling across 45 tour stops, the activation welcomed 81.6K attendees, guided 35.5K fans through the bus, gave away 66 concert tickets, and distributed 30.8K Amex trading cards. Fans also purchased 30.3K merch items on-site, while the experience generated over 9M social impressions, underscoring its impact both on the ground and across digital platforms. The bus also appeared at the Olivia Rodrigo: GUTS World Tour Netflix documentary premiere in Los Angeles, extending its cultural reach beyond the tour.