Twisted Metal Season 2 at SDCC

Client: Peacock

Agency: IHEARTCOMIX

PROJECT OVERVIEW:

July 24, 2025 - July 26, 2025

SDCC Bumper Battle brought the chaotic world of Twisted Metal to life at San Diego Comic-Con with a high-energy, fan-first bumper car arena inspired by the hit Peacock series. The experience dropped guests into a gritty, post-apocalyptic demolition derby, reimagining the show’s iconic vehicles as rideable bumper cars inside an immersive, in-world environment.

Beyond the arena, life-size prop cars created standout photo moments, Sweet Tooth’s infamous truck served free ice cream and hosted karaoke, and roaming characters kept the chaos alive. Surprise cast appearances, including Anthony Mackie and Stephanie Beatriz, helped turn the activation into a must-visit destination throughout SDCC.

Live for three days just steps from the convention floor, the experience welcomed 13.6K+ attendees, put 3.9K guests on bumper cars, and distributed 8.9K branded merch items. The activation generated 68 press hits, 172 social posts, and an estimated 256M+ impressions—cementing Twisted Metal as one of Comic-Con’s most talked-about experiential moments.

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