Kali Uchis: Sincerely, The Premiere

Client: Capitol Records

Agency: IHEARTCOMIX

PROJECT OVERVIEW:

March 27, 2025

SINCERELY, THE PREMIERE was an immersive, drive-in–themed block party celebrating the launch of a new era for Kali Uchis. Hosted at Rolling Greens DTLA, the exclusive evening brought together a curated mix of VIP guests, Kali’s friends, and lucky fans for the premiere of her newest music video and debut single, “Sunshine & Rain,” from her forthcoming album Sincerely.

The event featured a special collaboration with Midcity Mercado, spotlighting a curated lineup of local market vendors that added a community-forward, cultural layer to the experience. Custom-branded merchandise, themed photo moments, and live DJs rounded out the vibrant atmosphere, culminating in an intimate screening experience with Kali herself in attendance. The result was a memorable, multi-sensory celebration blending music, culture, and visual storytelling.

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