Nobody 2: You Deserve a Vacation - Hurricane Harbor Takeover
Client: Universal Studios
Agency: IHEARTCOMIX
PROJECT OVERVIEW:
July 31, 2025
Nobody 2 made a splash with a press and party takeover at Six Flags Hurricane Harbor, transforming the park into an after-hours playground that blended high-octane stunt energy with carefree summer vacation vibes. Created to celebrate the film’s release, the experience delivered a true party-of-the-summer moment where action met escapism.
The immersive takeover featured branded photo moments, curated music, complimentary food and drinks, and surprise stunt activations—highlighted by an unforgettable appearance from Bob Odenkirk himself. Guests floated, danced, and explored the park as Nobody-level intensity collided with poolside fun, creating a memorable, culture-forward celebration of the franchise.
The event welcomed 900+ attendees and drove significant social impact, generating 469 social posts and more than 170M social impressions. The scale and reach underscored the power of experiential storytelling when paired with influencer, press, and fan engagement—proving that even the world’s most dangerous antihero deserves a vacation.