PROJECT OVERVIEW:

Creative direction and production were led for a large-scale immersive creator event in Los Angeles celebrating the release of TRON: Ares. Hosted at The Bellwether, the 1,000+ capacity experience reimagined the iconic ElecTRONica concept, merging club culture with a futuristic, Grid-inspired aesthetic.

The event featured immersive laser environments, interactive photo moments, and encouraged themed attire to fully bring the world to life. Programming included DJ sets by Boys Noize and Avalon, the debut of exclusive film footage, a new Nine Inch Nails music video, and a live performance by Laser Assassin.

Scope included end-to-end creative oversight, content capture, event production, and curated attendee invitations to deliver a fully immersive, high-impact experience.