Full production was overseen for Canada Goose’s four-day Snow Goose in the North expedition in Churchill, Manitoba—an immersive passage through the subarctic designed to unveil the Snow Goose FW25 capsule collection. Set against the vast stillness of the North, the experience brought together a curated group of global creatives for a deeply atmospheric exploration of place, nature, and brand storytelling.

The project encompassed a full hotel takeover, complex remote field operations, and end-to-end talent logistics. Guests moved through the land in a deliberate cadence of discovery, with programming that included guided wildlife sessions, tundra buggy excursions across open ice, snowshoe journeys through the wilderness, sauna and polar plunge contrasts, dog sled runs, and evenings gathered at the fire’s edge. The experience culminated in a multi-day transition to an off-grid lodge, where guests stayed within active polar bear territory under strict safety protocols.

Additional moments included an Indigenous-led welcome ceremony, immersive dining experiences in both tundra and forest settings, curated after-parties, and bespoke room drops—all designed to echo the fragility and power of the North. Executed under extreme weather conditions and limited infrastructure, the expedition delivered a seamless, premium, and safety-first experience, generating significant cultural impact and editorial coverage across Interview Magazine, Hypebeast, Canada Goose, and Outlander.