Canon Creator Event

Client: Canon

Agency: IHEARTCOMIX

PROJECT OVERVIEW:

June 20, 2023

As part of the Canon Creator Events series, Canon hosted an invite-only takeover of the iconic Santa Monica Pier to celebrate creativity, community, and the next generation of visual storytellers. The private evening honored 14 featured creators while bringing together VIP creators, influencers, and brand leaders for a one-of-a-kind coastal experience.

Guests received exclusive access to Pacific Park’s rides, games, and food, alongside billboard-scale tributes spotlighting the featured creators. Interactive carnival games offered chances to win brand-new Canon gear, while music by DJ Suga Shay set the tone for a high-energy night of connection, inspiration, and content creation.

The event welcomed 139+ VIP guests and sparked significant social momentum, generating 318 Instagram Stories, 33 in-feed posts, over 12.2M video views, and 885K+ engagements—amplifying Canon’s commitment to empowering creators both on and offline.

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